Law firm marketing guides for owners and intake leads

The guides

Jump to:

• Marketing plans and costs
• SEO and AI answers
• Ads and PPC
• Websites
• Intake and answering
• More guides
• California data

Where to start:

• New to this? Start with the one-page law firm marketing plan.
• Leads not signing? Read speed to lead for personal injury firms.
• Not sure what ads should cost? Read cost per signed case.

Marketing plans and costs

The service: Law firm marketing services.

Updated October 29, 2026Law firm marketing planA one-page plan builder: goals, budget, channels, intake and tracking, ready to print. Updated November 3, 2026Cost per signed case for law firm adsWhat a signed case costs from ads, why published figures disagree, and a calculator for your own number. Updated October 29, 2026Lawyer lead generation: what it costs and how it worksPublished cost per lead, why the figures disagree, and where leads leak before they sign.

SEO and AI answers

The service: Local SEO and AI search.

Updated October 29, 2026How to choose a law firm SEO companyQuestions to ask, red flags to watch for, and what a realistic timeline looks like. Updated October 29, 2026SEO for immigration lawyersHow clients search in English and Spanish, and which pages to build for each case type. Updated October 29, 2026SEO for family lawyersHow divorce and custody clients search, which pages to build and how to handle reviews safely. Updated October 29, 2026SEO for criminal defense lawyersCharge searches, the map results and what a page needs for a phone search at night. Updated October 29, 2026SEO for DUI lawyersHow people search for a DUI attorney, which pages to build and what clicks cost. Updated October 29, 2026SEO for personal injury lawyersCase-type pages, map results, reviews and California rules, with our own indexing data. Updated October 29, 2026Local SEO for lawyersWho can have a Google Business Profile, how to set one up, and what two Los Angeles map searches showed. Updated October 29, 2026Google reviews for lawyersHow to ask, reply and quote reviews within Google's policy, the FTC rule and California Rule 7.1. Updated October 29, 2026GEO for law firms: how to get named by ChatGPTWhat Google and OpenAI say a site needs, and what we found testing our own firm. Updated October 29, 2026What law firm SEO costsWhat agencies quote by firm size, why quotes differ, and a first-year sum.

Ads and PPC

The service: Lead generation.

Updated October 29, 2026Google Ads and PPC for law firmsWhat clicks cost by practice area, what a budget buys, and how to track each click to a signed case. Updated October 29, 2026Facebook ads for lawyersWhich practice areas Meta ads suit, lead forms or landing pages, and the rules to check. Updated November 3, 2026Personal injury lawyer advertisingWhat Google, Local Services Ads, Meta, TV and lead vendors cost per signed case, and the California rules. Updated October 29, 2026Personal injury leads: buy them or own them?Shared, exclusive and live-transfer leads against your own ads, with a cost per signed case example and California's rules.

Websites

The service: Website design.

Updated October 29, 2026Law firm website examplesReal firm sites checked on a phone, what each does well, and the California website rules. Updated October 29, 2026How much does law firm website design cost?What sellers quote for a law firm website, what is in the quote, and what to get in writing.

Intake and answering

The service: Intake and CRM.

Updated October 29, 2026Law firm CRM: what it does and how to set it upThe three kinds of CRM, the setup order, stages and fields by practice area, and published prices. Updated October 29, 2026Email marketing for lawyersFollow-up emails for people who haven't hired you yet, newsletters, and the email rules to check. Updated October 29, 2026Legal intake software for small firmsWhat intake software has to do for a personal injury or immigration firm, and how the main tools compare. Updated October 29, 2026AI receptionist for law firmsWhat an AI receptionist can handle after hours, what it must never do, and the California rules to check first. Updated October 29, 2026Legal answering services comparedHow AI and live answering services work, what they publish on price, and six questions to ask before you sign. Updated October 17, 2026Speed to lead for personal injury firmsHow to reply to every web inquiry within minutes: what to automate and what a person still has to do. Updated October 29, 2026What AI intake costs a law firmPublished prices, cost per call and the costs a price list leaves out. Updated October 29, 2026How LA injury firm sites handle inquiriesSpeed to lead data from 59 Los Angeles injury firm sites: chat, booking, text and forms.

More guides

Social media, local ads, SEO checks, branding, slogans and hiring help.

California data

For firms in the county: Los Angeles law firm marketing and SEO.

Updated October 29, 2026How many lawyers are in California?Active attorneys by county, per 1,000 residents, from the State Bar's county table. Updated October 29, 2026Los Angeles lawyers by practice areaHow many LA attorneys list each case type, against how often clients search. Updated October 29, 2026How big are Los Angeles law firms?Three in four LA firms have one lawyer: firm sizes by practice area.

Free tools

No sign-up. Each one works on a phone and shows the result right away. See all free tools.