Everything your law firm needs to sign more clients.
Leads, CRM, and the automation to run them — built around your practice area, your budget, and California's attorney advertising rules. If it doesn't deliver, our fee comes back to you.
100% money-back guarantee · You own everything we build
Month-to-month. No long-term contracts, ever.
Compliant by design. Built around California's attorney ad rules.
Any firm size. Solo attorneys to mid-sized firms.
Founder-led. You work with the person doing the work.
Sound familiar?
Most California firm owners recognize two or three of these on sight. None of them is a marketing problem — it's the pieces not being connected.
You're not getting enough leads to keep your intake team busy.
Leads come in, but you're paying too much for each one.
Leads arrive, but most of them don't meet your case criteria.
Every lead comes from one channel, so a single bad month has you worrying about payroll instead of cases.
The leads are good, but your CRM is so clunky your staff can't keep up.
Your legal CRM won't let you customize anything, so you're paying for software that doesn't fit how your firm works.
Ads, intake and follow-up feel like five different people who never speak to each other.
That's what we fix: the connections, not just the pieces.
One team. Not five vendors.
Most firms end up with an ad person, a web designer, a CRM vendor and IT support — and hope it all connects. Naelar can take one of those jobs or all of them. Every service stands on its own, nothing that already works gets replaced, and when you do combine them they're built to connect from day one.
Built for how your cases actually come in.
Opening a new firm instead? Everything you need from day zero →
You'll be working with the person doing the work.
Naelar is founder-led — I'm Rishabh Goria. Before starting it I spent four years inside law firm marketing — running ad campaigns, building intake systems and generating leads across multiple practice areas, including personal injury and immigration. When you work with us, you work directly with me, not an account manager reading from a script.
— Marketing, tech, conversion and the legal side, understood together rather than one piece at a time.
— Everything we set up is tested on real campaigns and real budgets, at any firm size.
— AI and automation run under strict data-handling policies, walked through with you before anything goes live.
— Campaigns built with California's attorney advertising rules in mind.
Currently taking on a limited number of founding client firms — senior, hands-on work at below-agency pricing.
More about how I work →
How we get started.
Free intro call
Fifteen minutes on where your firm is stuck — lead volume, cost per lead, conversion, or a CRM that's holding you back.
A plan built around your firm
No templates. We map what your firm actually needs from your practice area, budget and goals — one service or several.
Build & launch
Campaigns, landing pages, CRM, automation — set up fast, and if you're combining services, built to connect from day one.
Improve & grow
We keep refining cost per lead, conversion and your systems as the firm grows — automating wherever it saves time or money.
No risk on your end.
If you're not happy — with the results, the work, or how any of it is going — every dollar you've paid Naelar for our marketing and systems work comes back to you.
One honest note: money that goes to third parties — ad spend on Google or Meta, software subscriptions, domains, or other assets bought for your firm — isn't ours to refund. Our fee is covered in full. If we don't earn it, we don't keep it.
Either way, everything built for your firm — your CRM, landing pages and ad accounts — stays yours. We never own any of it, so if we ever part ways it all stays with you.
What early clients say.
Anonymized — legal marketing is a sensitive subject. Ask on the call and I'll make direct introductions.
“We'd been through three agencies. This is the first time the ads, the page and the follow-up were one plan — and the first time I could see what a signed case actually costs us.”
“The CRM finally works the way our intake actually runs. My staff stopped keeping side spreadsheets within the first week.”
“On the first call he told me which two services not to buy yet. That's when I stopped worrying about being sold to.”
“Arrest calls come in at 2 a.m. They used to hit voicemail; now they're answered, screened and on my phone by morning. The after-hours hire covered her own cost in the first month.”
“Intake now asks the four screening questions before anyone books a consult. The consultations we take are ones we'd actually sign — my calendar stopped being the filter.”
“Same ad budget as the year before, roughly twice the qualified calls. The fix wasn't more spend — it was the landing page and answering in minutes instead of hours.”
“Follow-up used to die after the second attempt. Now every file keeps moving — reminders, texts, both languages — without my paralegals touching it.”
“After a vendor held our old website hostage, owning everything mattered most to me. The ad account, the pages, the CRM — it's all in our name.”
“Eleven days from the first call to live campaigns. I've waited longer than that for other people's proposals.”
Founding clients, quoted with permission — names withheld.
The 12-point law firm growth checklist.
The same checklist we run on a firm's leads, intake and CRM before we recommend anything. Not ready to talk yet? Start here.
One email with the checklist. No sequence, no calls unless you ask.
Frequently asked questions.
Straight answers to what firm owners ask us most. Anything else, bring it to the call.
Do you only work with big law firms?+
No. We work with solo attorneys, small firms and mid-sized firms — any size, any practice area.
Do I have to buy everything as a package?+
No. Every service stands alone. Plenty of firms start with one thing — ads, a CRM fix, or a single hire — and add more only if it makes sense.
What if I already have a CRM?+
That's fine. We can customize what you have, or rebuild it if it no longer fits — you'll never be pushed into a migration you don't want.
How do you handle AI with confidential client data?+
Any AI or automation we set up is built with proper data privacy policies in place, and we walk you through exactly how your clients' confidential information is protected before anything goes live.
What does this cost?+
Most engagements are a one-time setup fee plus a monthly fee sized to your firm. Ad spend is separate — it goes straight to Google or Meta and is never marked up — and offshore hires are a flat one-time fee per candidate. You'll get exact numbers on the first call, and every dollar of our fee is covered by the guarantee.
How fast will we start seeing leads?+
Honest answer: no one can promise an exact timeline, and anyone who does is guessing. What we control is speed — campaigns get built and launched quickly, ads work the moment they're live, and SEO compounds behind them. The goal is you moving faster than the firms you're up against.
More clients. Less chaos. No risk.
If your firm needs better leads, a CRM that actually works, or the automation to scale without adding more staff — let's talk.
Free 15-minute call · 100% money-back guarantee · You own everything we build