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Los Angeles City Hall

Everything your law firm needs to sign more clients.

Ads that bring leads only your firm gets, landing pages for each practice area, follow-up that brings inquiries back, and the CRM and automation that keep your intake running.

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Leads aren't the problem. The right leads are.

We work on what each signed case costs, keep every lead exclusive to your firm, and build the follow-up that brings unconverted leads back when they're ready.

  • Not enough inquiries.
  • Inquiries that aren't the right fit.
  • Cost per signed case nobody can work out.
  • Leads shared with three other firms.
  • Good leads that never become clients.
  • We work on all five.

What we do

Everything between the inquiry and the client.

Services that work on their own or together.

Lead generation Exclusive leads from Google and Meta ads for your practice areas, measured on what each signed case cost you. Landing pages A page for each practice area that says what you do, who it's for and what happens after someone gets in touch. Follow-up sequences Personalized email and SMS that shows unconverted leads what they need to see before they hire you, and brings them back when they're ready. Never spam. Local SEO and AI search Your Google Business Profile, your reviews, and being cited when people ask ChatGPT, Google AI Overviews or Perplexity. Intake and CRM A new system set up properly, or your existing one simplified so it works for your team rather than against it. AI and automation An AI agent that answers when your team can't, and automations that log each inquiry, send reminders and chase paperwork.

Firms we work with.

These are the practice areas we work with. If yours isn't listed, ask.

  • Personal Injury
  • Immigration
  • Family Law
  • Criminal Defense
  • Employment Law
  • Workers' Compensation
  • Estate Planning
  • Bankruptcy
  • Medical Malpractice

Start here

Where to start: one page for each topic.

ServicesLaw firm marketing servicesAds, local search, intake, staffing and websites for US firms, and where to start. ServiceLocal SEO and AI searchHow to show up in Google's map results and in AI answers about firms like yours. GuideGoogle Ads and PPC for law firmsWhat clicks cost by practice area, and how to track each one to a signed case. ServiceWebsite designA site on your own domain that works on a phone and sends every inquiry to your CRM. ServiceIntake and CRMEvery call, text and form in one place, answered fast and passed to the right person. Who we serveLaw firm marketing by practice areaPersonal injury, immigration, family law, criminal defense and estate planning firms. Free toolsFree tools for law firm ownersIntake form templates, a one-page marketing plan, a firm name generator and an AI visibility checker. ServiceAttorney lead generationGoogle Ads, Meta ads and Local Services Ads, with leads tracked through to signed cases. GuideChoosing legal intake softwareThe six jobs it has to do, and what eight vendors publish about price.

Practice pages: Personal injury · Immigration · Family law · Criminal defense · Estate planning

SEO guides: Personal injury · Immigration · Family law · Criminal defense · Ads: Facebook ads for lawyers

Read all the guides, or see the UK site for solicitors if your firm is in England or Wales.

Pale limestone courtyard with an olive tree and reflecting pool.

Built inside law firms, not around them.

Our founder built and ran these systems inside law firms. Everything here has been used in practice.

How we work

How we work

Approval first

Nothing is built, published or sent before your firm signs it off.

Your rules, your sign-off

Naelar is not a law firm. Your firm checks our work against your State Bar's advertising rules and stays responsible for its own compliance.

Price before work starts

You'll see what it costs and what's included before anything is built.

Tell us where the leads are getting lost.

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Naelar Book an intro call