In short
Naelar is a small, founder-run company that runs ads, local search and intake systems for law firms in the US and the UK. It was started by Rishabh Goria, who built and ran intake, marketing and systems inside law firms. Naelar is not a law firm and doesn't give legal advice.
Who runs Naelar?
I'm Rishabh Goria, the founder of Naelar Ltd. You deal with me from the first call.
Plenty of agencies will sell a law firm more leads. In my view, the bigger loss is often after the lead arrives: slow replies, missed calls, one follow-up and then silence. That's why I work on intake and follow-up as well as the ads that bring inquiries in.
What has Rishabh worked on?
Before Naelar, my work sat inside law firms: intake, marketing, CRM and automation. Through Naelar I now do the same for other firms.
- Four years inside law firms: intake, marketing and systemsIntake and follow-up setups in Clio, HubSpot and GoHighLevel, with automations in n8n.
- April 28, 2025: company 16414218 incorporatedRegistered in England and Wales, and renamed Naelar Ltd on September 15, 2026, as shown on the Companies House record.[1]
- August 2026: an online shop auditThe shop's tag manager container was installed but empty, and its Google Ads tag had no conversion labels.
- September 2026: a test that proved nothingOn our own lead routing, an ad platform's test button reached our server. Real leads from the ads never arrived. So we test with real forms and calls.
What Naelar does for law firms
Each service has its own page, with what's included and who it isn't for.
- Lead generation brings in inquiries through Google Ads, Meta ads and Google Local Services Ads.
- Local SEO and AI search works on your Google Business Profile, your reviews and how AI tools such as ChatGPT cite your firm.
- Intake and CRM sets up Clio Grow, Lawmatics, HubSpot, GoHighLevel or Salesforce, or fixes the one you already pay for.
- AI and automation builds AI agents that answer calls and chats when your team can't, and automations that move each inquiry into your CRM.
- Offshore staffing gives you remote intake and admin staff.
- Website design builds your firm's own site, with inquiry forms wired to your CRM.
We start with personal injury firms, then immigration firms. Read how we work with personal injury firms and immigration firms, see every practice area under who we serve, or see all services.
How does Naelar work with a law firm?
The first conversation is free, and we reply within one business day.
Every lead stays yours
We don't buy, sell or share leads. Every inquiry we help bring in belongs to your firm alone.
Nothing goes live unsigned
Nothing is built, published or sent before your firm approves it. That covers ads, pages, texts and emails.
Your firm owns the accounts
Ad accounts, the CRM and your pages are set up in your firm's name, and your firm owns them.
I'll tell you plainly when something isn't worth your money, including our own services. It's not a fit if you want to buy shared leads in bulk. It's also not the place for legal questions about a case.
How Naelar guides are written
Naelar guides cover intake, speed to lead, CRM setup, and ads for personal injury and immigration firms. They also cover how firms show up in Google and AI search. Speed to lead means how fast a firm replies to a new inquiry.
Numbers carry a named source and a date. When a study comes from an agency or a software company, we say that next to the number.
What Naelar is not
Naelar is not a law firm and doesn't give legal advice. Each firm stays responsible for its own regulatory compliance.
Your firm reviews all material before it's published or sent. Whether an ad, a page or a text fits your state's advertising rules is a legal question. Check it with your ethics counsel.
Company details
Naelar Ltd is a private limited company, number 16414218, registered in England and Wales. Rishabh Goria is its founder.
You can check the company on its Companies House record. To reach us, use the contact page. We reply within one business day.
Sources
- Companies House, "NAELAR LTD overview", company 16414218, find-and-update.company-information.service.gov.uk/company/16414218. Checked October 8, 2026. UK government register.