The short answer
This checker asks ChatGPT and Perplexity which lawyers they would pick for your practice area in your city. It shows whether each one named your firm, whether it cited your website, and which firms it named instead. It is free, needs no sign-up, and takes under a minute.
Check your firm
Fill in the boxes and press the button. We ask both tools the same question a client might type, with web search on, and show you what they say.
Email me this
We send your result to your inbox. This is optional, and you do not need it to use the tool.
Sent. Check your inbox.
We emailed . If it is not there in a few minutes, check your spam folder.
What does AI visibility mean for a law firm?
AI visibility is how often ChatGPT and Perplexity name your firm, link to your website or describe it when someone asks for a lawyer. This checker looks at three things for one question at one moment.
- Whether each tool named your firm in its answer.
- Whether it cited your website as a source.
- Which other firms it named instead, so you know who you are being compared with.
A single check is a snapshot, not a trend. Paid tracking tools repeat many questions over time. This one is free and gives you a starting point you can repeat by hand each month.
How the check works
Here is what happens when you press the button.
- We build one question from your practice area and city: Who are the best personal injury lawyers in Los Angeles? Name specific law firms. You see the exact question on your result.
- We send it to ChatGPT, with web search on, and to Perplexity. Both run from the United States. A data provider called DataForSEO passes the question on and brings the answers back.
- We read each answer. Your firm counts as named when its name appears in the text or in the list of firms. When we can't be sure, we say your name may be in the answer, so you can read it yourself.
- If you entered your website, it counts as cited when it appears among the pages the engine lists as its sources.
- We list the other firms the answer named, when we can pull the names out cleanly. When we cannot, we show you the full answer instead of guessing.
The exact matching rules are in the questions below.
What one check cannot tell you. AI answers change from run to run and by location. We ask one question once, and real clients ask in many ways. Treat the result as a snapshot, and run it more than once before you act on it.
Why a firm is named or left out
Nobody outside the AI companies knows exactly how these tools choose, and nobody can promise a result. Things that usually matter:
- A complete Google Business Profile, with the right categories, hours and website.
- Recent reviews, and replies to them.
- The same firm name, address and phone number on your site and in every directory that lists you.
- Pages on your own site that answer the questions clients really ask about your practice area and city.
- Mentions on other sites the engines read, such as legal directories, local news and bar association pages.
No single item promises a mention. They are the groundwork that makes one possible. Our local SEO and AI search work covers them, and the local SEO for lawyers guide starts with the Google Business Profile. For what Google and OpenAI say a site needs, read our guide to GEO for law firms.
Our own test. On October 17, 2026, Naelar ran 18 non-brand questions through the APIs behind ChatGPT (gpt-5.4-mini with web search), Perplexity (sonar-pro) and Google AI Overviews. We ran each question once.
None of the answers named Naelar. We start from zero too.
How to check it yourself every month
You do not need a tool to repeat this. Once a month, do the following.
- Open ChatGPT and Perplexity in a private window, with web search on if you can choose.
- Paste the exact question from your result. Then ask it a second way, for example with a neighborhood or a narrower case type.
- Write down the date, which engine, whether your firm was named, the other firms named and the pages cited.
- Compare with last month. Look for firms that keep appearing and ask what their pages and profiles have that yours do not.
This checker saves each answer for 7 days by question, that is by practice area and city. A repeat inside a week, or another firm asking the same question, sees the same answers. After that it asks the engines again.
Questions about the checker
Is the AI visibility checker really free?
Yes. There is no sign-up and no email wall. To keep the cost down, each visitor gets three new checks a day, and a result is saved for 7 days. If the day's checks run out, try again tomorrow.
Does it check Google AI Overviews?
No. It checks ChatGPT, with web search on, and Perplexity. Google AI Overviews are a separate product and this tool does not read them.
What counts as named?
The firm's name appears in the answer text or in its list of firms. Letter case, punctuation, & versus “and”, endings like LLP or PC, and words like Law or Firm after a name are ignored, so Wilshire Law Firm matches Wilshire Law.
A one-word name needs a legal ending or a word like Law right after it. When your name word appears without that, the result says your name may be in the answer, so check the full answer. A different firm with a similar name is not a match.
Why did the answer change when I ran it again?
AI answers vary from run to run, and the tools can answer differently by location. That is why the result is a snapshot and not a ranking.
What do you do with the details I enter?
The question sent to DataForSEO holds only your practice area and city. Your firm name and website stay on our server. We log the firm name and city of each new check to track cost. If you use the "Email me this" form, we also receive your name, firm and email.
Try this today
Check how ChatGPT and Perplexity answer for your firm today.
- Run the checker above and read both full answers.
- Copy the question into ChatGPT and Perplexity yourself and compare.
- Write down the date and the firms named, then do it again next month.
Our other free tools for law firm owners cover intake forms, firm names and marketing plans.