A conveyancing quote calculator on your own website

This guide is for partners and practice managers at SRA-regulated firms that do residential conveyancing and get quote requests by phone or email. It covers what people search for, what the SRA asks a price page to show, and what a good quote form asks. It names no prices: those are yours to set. How a calculator fits with paid leads and panels is on our conveyancing marketing page.

What do home buyers search for before they choose a conveyancer?

Mostly the price. The table shows Google UK searches a month for price and quote phrases, from data we pulled from DataForSEO in October 2026.

Demand moves with the property market. Monthly searches for "conveyancing quote" fell to 1,300 in December 2025 and reached 2,900 in February and March 2026 (DataForSEO, Google UK).

Firms already compete here with their own calculators. On 17 October 2026, four of the top seven Google UK results for "conveyancing fees calculator" were calculator pages on the websites of SRA-regulated firms. The others were comparison sites and a HomeOwners Alliance guide.

The "what they want" column is our reading of each phrase, not data. People who type "comparison" want several prices, which is the lead sellers' ground. Our guide to conveyancing leads and panels covers what buying those enquiries costs.

What do the SRA Transparency Rules ask a price page to show?

Residential sales, purchases, mortgages and remortgages are on the list of services whose cost information a firm publishes on its website.^[1] The rules are short, and each item below is one line.

• The total cost, or where that isn't practicable, "the average cost or range of costs".^[1]
• The basis for your charges, such as a fixed fee or hourly rates.^[1]
• Likely disbursements and their cost, and whether VAT applies to fees and disbursements.^[1]
• What the price includes, the key stages and likely timescales, and what someone might expect to be included but isn't.^[1]
• The experience and qualifications of the people doing the work and supervising it.^[1]

The SRA Transparency Rules also say this information "must be clear and accessible and in a prominent place on your website".^[1]

A calculator can show the total for one move. It doesn't replace the published price information, because a visitor who skips the form still needs to find it. Our SRA Transparency Rules checklist has the conveyancing section with sample wording, and your COLP signs off the page.

What goes into a conveyancing quote?

Most quotes have three sections: government charges, legal fees and disbursements.

Under those headings sit the firm's own fees. They follow its fee scale and depend on the work each lead needs, so no two firms' quotes look the same. This guide gives no figures for that reason.

What should a conveyancing quote calculator ask?

Only what changes your price, then how to reach the person. One real example shows the usual shape.

Berry Smith, a Cardiff and Bridgend firm whose calculator ranked in that top seven, has a buying form with 12 questions before name and email.^[2] They include the price, freehold or leasehold, whether there's a management company, and whether the property is a new build. It also asks "Is this an additional property?" and "Are any of the purchase funds being provided to you as a gift?"^[2] Its selling form is shorter, at 5 questions.^[2]

Here is the list we'd start from. Drop any question that doesn't change your fee.

Put each label above its box, not inside it, so it stays visible while people type. If a box is filled in wrongly, say what to fix and keep everything else they typed.

Should the calculator show the price or email it?

Either can work, as long as the price reaches the person straight away and the firm can follow it up. The one we built for a UK conveyancing firm sends it. To see what a lead gets back, try the free conveyancing quote builder. Nothing is sent.

Its landing page collects and qualifies the enquiry, works out the quote and sends it automatically. The lead gets the quote in a personalised email within seconds, with a branded PDF brochure, and a text message follows. That covers purchases, sales, sale and purchase together, and remortgages.

Here is a typical shape for a quote email. It is a layout we drew, with no real figures.

Some firms ask for name and email before showing anything, so every visitor becomes a contact. Berry Smith's form, for example, ends with name, email and a "Get a Quote" button.^[2] That gives you more names. Showing the price on screen first lets a visitor see whether you're in their range before giving any details.

Either way, every quote request should land in one place with its time and source. Then someone replies the same way each time, and you can see how many instruct.

Does a quote calculator win more instructions?

We don't know, and we found no UK study that measures it. The Council for Licensed Conveyancers says in its advice to conveyancers that "Displaying pricing also increases conversion".^[3] It gives no figures.

One result of our own comes from a conveyancing firm we work with. The share of visits that ended on the thank-you page rose after its quote page was replaced with one that sends the quote automatically. It was 9.9% in the new page's first 14 days.

The firm's traffic sources changed over those weeks too, so not all of the rise is down to the page. The count includes repeat quotes and shows enquiries, not instructions. Results vary by firm, area and market.

So measure it yourself. Count quote requests from the calculator as their own source, then compare them with your other sources in the quote-to-instruction margin calculator. Three months of your own numbers will tell you more than any vendor's average.

A calculator also needs visitors. Showing in local results is covered in local SEO for conveyancing solicitors, and paid clicks in Google Ads for conveyancing solicitors.

How does Naelar build a quote calculator?

On the firm's own website or a landing page on its domain. The quote is sent automatically and every enquiry is written to a CRM. The quote system can run any calculation the firm's fee scale needs. The price and service information the SRA Transparency Rules ask for sits on the same site.

1. The formA landing page on the firm's own domain collects and qualifies the enquiry.
2. The quoteThe quote is sent automatically, worked out from your fee scale.
3. The CRMEvery enquiry is written to a CRM. Staff can edit a lead, amend the quote and resend it. The conveyancing CRM guide covers what that needs.
4. The follow-upAnyone from the quote page who hasn't instructed gets follow-up emails for six months, matched to their area, their type of move and how they responded to earlier emails.

• The figures come from your fee scale. We never write a price for a firm.
• Your firm signs off the page before it goes live (we suggest your COLP); nothing is published before then.
• The website, the form and the CRM are set up in your firm's name, and you own them.
• Every quote request goes to your firm only. We don't buy, sell or share leads.
• Follow-up emails are marketing. The ICO's guide to PECR says they need the person's specific consent or the narrower soft opt-in.^[4] So the form asks for consent, and every email has an unsubscribe link.

For the firm we built it for, staff no longer write quotes by hand. The case study shows the whole system, and the service is on our conveyancing quote software page.

We built naelar.com ourselves, with the margin calculator on our conveyancing page running in the visitor's browser. More on how we build firm websites is on our law firm website design page.

It isn't worth it for every firm. If you take a handful of conveyancing matters a month by referral and don't want more, a clear fee page is enough.