In short
A solicitors firm website has six jobs. It takes the enquiry, passes it to your CRM, publishes prices, explains complaints, shows your SRA number and badge, and works on a phone. Three of those come from the SRA Transparency Rules. Naelar designs and builds a site that does all six, with its forms wired to Clio Grow, HubSpot or the CRM you already use.
Naelar is not a law firm and gives no legal advice. Your firm stays responsible for its own regulatory duties.
What does a solicitors firm website have to do?
Six jobs. Three come from the SRA Transparency Rules. The other three decide whether a visitor ever becomes an enquiry.
| The job | What it looks like on the page | Why |
|---|---|---|
| Take the enquiry | A phone number that dials when tapped, with the hours someone answers it. A short form on every practice page, and a line saying when you'll reply. | Everything else on the site supports this one. |
| Pass it to your CRM | Each form writes to your CRM with the page and ad it came from. A named person owns it from that moment. | An enquiry in a shared inbox has no owner and no next date. Our intake and CRM service covers what happens after. |
| Publish prices | Listed services include residential conveyancing and uncontested probate. Each price page gives the total cost or a range, how you charge, and who does the work. It also covers disbursements, VAT, what's included and excluded, and each stage with its timescale.[1] | Rule 1.5 of the Transparency Rules lists the items, and our SRA Transparency Rules checklist goes through each one.[1] Rule 1.6 adds that they must be "clear and accessible and in a prominent place on your website".[1] |
| Explain complaints | Your complaints procedure, plus how and when a client can complain to the Legal Ombudsman and to the SRA.[1] | Rule 2.1 of the Transparency Rules.[1] The SRA publishes suggested text for this page.[2] |
| Show the SRA number and badge | Your SRA number and the SRA's digital badge, in a prominent place on the site.[1] | Rule 4.1 of the Transparency Rules.[1] Rule 4.2 says letterhead and emails must show your SRA number and the words "authorised and regulated by the Solicitors Regulation Authority".[1] Your form's automatic reply is an email, so it needs them too. Our guide to what your brand must show and what is yours to design lists every item and where it goes. |
| Work on a phone | Menus, price tables and forms that work at phone width, with nothing cut from the phone version. | Google indexes and ranks the phone version of your site.[4] |
The SRA's warning notice on marketing says publicity "must be clear, transparent and accurate", including information about charges.[3]
The notice is aimed "particularly" at firms doing high-volume consumer claims work.[3] A site Naelar builds for you is your firm's own publicity, so that standard applies to every page on it. Your compliance officer reads each page before it goes live.
Law firm website design examples from solicitors firms
Naelar didn't build any of these four. Each is another firm's page that does one part of the job well. We read them in October 2026, and they may have changed since.
Search for law firm website design and you'll find galleries of good-looking home pages. A home page is the easy part. The pages below are where the rules and the enquiries meet: price pages, a quote form and a complaints page.
Two come from probate firms and two from conveyancing firms, because residential conveyancing and uncontested probate are listed services under the price rules. Our conveyancing marketing and wills and probate marketing pages cover the rest of our work in those areas.
Bowling & Co Solicitors: one probate page answers price, scope and time
The probate pricing page sets out a fixed fee and what it includes.[8] Then it covers disbursements and how long the work takes.[8] The footer carries the firm's SRA registration number and a link to its complaints procedure.[8]
Answer the three questions a client asks, in the order they ask them.
John Barkers Solicitors: the fee explained, then the real figure
The conveyancing cost page explains what drives the fee, then points to an online fee calculator.[9] The phone number sits beside the hours it's answered, and live chat is offered.[9]
A page that explains a fee should also show the reader how to get their own figure.
Setfords Solicitors: a quote form that says why it asks
The conveyancing quote form runs in three steps.[10] Beside the postcode field it says: "Some costs vary by local authority, so this keeps your quote accurate."[10] The complaints page tells clients that complaining won't change how their case is handled.[11]
If a form asks for a detail, one line saying why is enough.
Excello Law: disbursements listed one by one
The probate pricing page lists each disbursement with its VAT position, such as the probate registry fee.[12] It also sets out the stages the fee covers and links to its lawyers' experience and qualifications.[12]
Writing the price page against the list in rule 1.5 of the Transparency Rules means nothing gets missed.[1]
We aren't saying any of these pages meets the rules. That judgement belongs to each firm. Use them for layout ideas, and use our SRA Transparency Rules checklist for what each price page should contain.
What has Naelar built?
Two things: naelar.com, the site you're reading, and a quote landing page for a conveyancing firm we work with.
naelar.com
We designed and built it as a static site on Cloudflare. It runs separate US and UK versions, and its analytics wait for consent. The booking calendar is built into the contact page.
Open this page on your phone and try to book an intro call. That's the test we'd run on your site too.
A conveyancing quote page
It qualifies each enquiry and sends a quote with a personalised email, then a branded brochure and a text message. From 2 September to 26 October 2026 the median time to the 904 quote emails was 6 seconds.
It turned 9.9% of visits into leads in its first 14 days and 11.4% in the 14 days to 26 October 2026. The old page managed 7.0% from 9 to 22 September.
Those counts include repeat quotes, and other things changed over the same weeks. That is one firm, and results vary by firm, area and market. The firm stays anonymous, so we show its figures and blacked-out screenshots in the conveyancing lead generation case study, not the page itself. The firm owns the page, its CRM and its ad accounts.
We don't show other firms' sites as our work. If an agency shows you a gallery, ask which firm signed off each site and whether you can call them.
What should happen when someone presses send?
The enquiry lands in your CRM with a named owner and a next date. The person sees who will call them and when.
A short first form
Name, phone, email, the type of matter and a few lines about it. Ask how and when it's safe to call back.
It lands in your CRM
Each enquiry records the page and the ad it came from. Over time that shows which practice pages bring instructions, rather than visits.
The person is told what happens
The thank-you page and the automatic reply say who will call and by when.
Your team takes it from there
Documents, ID and the full story come later, once someone at your firm has spoken to them.
The form is where intake starts, and that part we know from the inside: Naelar's founder built and ran intake systems inside law firms.
We keep the first form short enough that your team can run a conflict search on the name before taking the full story. If you add a marketing consent tick, we keep it separate from the enquiry, and your compliance officer approves the wording.
We wire forms into Clio Grow, Lawmatics, HubSpot, GoHighLevel or Salesforce, or the CRM you already pay for. The rest of the set-up is on our intake and CRM page.
How fast does the site need to be on a phone?
Fast enough to meet Google's Core Web Vitals targets, with the same content as the desktop version.
Google's guide to mobile-first indexing says: "Google uses the mobile version of a site's content, crawled with the smartphone agent, for indexing and ranking."[4] It also says to make sure the mobile site "contains the same content as your desktop site".[4] So a price table or complaints link dropped from the phone layout is missing from the version Google reads.
Google's Core Web Vitals page sets three targets.[5]
| Measure | Google's target | In plain terms |
|---|---|---|
| Largest Contentful Paint (LCP) | Within 2.5 seconds | The main content loads fast |
| Interaction to Next Paint (INP) | Under 200 milliseconds | A tap gets a response |
| Cumulative Layout Shift (CLS) | Under 0.1 | Buttons don't jump as the page loads |
Speed won't rescue a weak page. Google says it "always seeks to show the most relevant content, even if the page experience is sub-par".[6] Clear practice and price pages come first.
Look at the table of six jobs on a phone. Each row turns into its own card instead of a table you scroll sideways. Price tables on a firm's site should behave the same way.
The same pages feed AI search. Our local SEO and AI search service picks up from a site built this way.
Should the site work for people who use assistive tools?
Yes. Ask your builder which accessibility standard they test against, and get the answer in writing.
The usual benchmark is the Web Content Accessibility Guidelines, known as WCAG. GOV.UK tells public sector sites to meet the "Web Content Accessibility Guidelines (WCAG) 2.2 AA accessibility standard".[13] That rule is for public bodies, not law firms, but it is a clear target to give a builder. In practice it means:
- text people can read
- forms they can fill in with a keyboard
- images with a short description
Price tables and complaints pages matter most here, because a client may need them before they instruct you.
What about cookies and analytics?
On naelar.com, analytics wait until a visitor agrees. Ad tags always need consent, under the ICO's guidance.
The ICO's guidance on storage and access technologies sets out three points:
- You can store or access information without consent in "five circumstances".[7] It also says: "There are no advertising purposes that meet the strictly necessary exception."[7]
- The statistical purposes exception in PECR is narrow. Analytics can run without consent only if their sole purpose is statistics to improve the site. They must not track individual visitors, and visitors get clear information and an easy way to object.[7]
- The ICO says the exception "doesn't apply to things like online advertising", so Google and Meta ad tags wait for consent.[7]
Naelar is not a law firm. Check your cookie banner and tags with your compliance officer before the site goes live.
What Naelar builds, and what your firm keeps
Website development for lawyers here covers the design, the build and the form wiring. Your firm keeps the domain, the enquiries and every decision about prices and wording.
Who does what?
| Part of the site | Naelar | Your firm |
|---|---|---|
| Design and build | Designs and builds the site on your domain | Signs off every page before it goes live |
| Price and service pages | Lays them out | Supplies the figures and checks the wording |
| Complaints page | Builds the page | Supplies the procedure and has its compliance officer read it |
| SRA number and badge | Places them on the site | Supplies the number and badge |
| Enquiry forms and CRM | Wires each form to your CRM and records where the enquiry came from | Owns the CRM and the follow-up |
| Domain, hosting and logins | Builds the site in your firm's name | Owns and holds the domain, hosting and logins |
Included
- Design and build of your firm's site on its own domain
- Practice pages for the work you want more of (see the practice areas we work with, including immigration law firm marketing)
- Price and service pages laid out from figures your firm supplies
- A complaints page, plus your SRA number and the SRA badge on the site
- Enquiry forms wired to your CRM, with the source of each enquiry recorded
- Page structure that our local SEO and AI search service can build on
Not included
- Legal advice, or telling you the site meets SRA rules
- Writing or setting your prices
- Writing reviews or client quotes
- Buying, selling or sharing leads. Every enquiry stays exclusive to your firm.
- Promises about rankings or enquiry numbers
Whoever builds your site, ask who will hold the domain, hosting and site logins before work starts. Get the answer in writing.
Not a fit yet: a firm whose site already takes enquiries well, but few people find it. A rebuild won't fix that. Start with local SEO and AI search or PPC management for solicitors instead. Our guide to choosing a legal marketing agency lists what to ask before you sign. Our other law firm marketing services are listed together.
Questions solicitors ask about law firm websites
Can you show us a law firm site you've built?
The full site we show as our own work is naelar.com, the one you're reading. We also built a quote landing page for a conveyancing firm. The firm stays anonymous, so we show its figures, not the page. The firm sites on this page are examples built by other people, and we say so wherever they appear.
Will you write our price pages?
We design and build them, and your firm supplies the figures. The SRA Transparency Rules list what the pages should cover, and our SRA Transparency Rules checklist goes through that list item by item.
Will the new site meet SRA rules?
We build in the price, complaints and badge information the rules list. We won't tell you the site meets them, though. That judgement stays with your firm and its compliance officer, who reviews every page before launch.
Can our enquiry form go straight into Clio Grow or our current CRM?
Yes. We connect forms to Clio Grow, Lawmatics, HubSpot, GoHighLevel or Salesforce, or to the CRM you already pay for. If you run a case system such as LEAP, we check what it can connect to before promising anything.
Can you rebuild our current site without losing the pages that bring enquiries?
Yes. Before anything moves, we list the pages that bring enquiries today, so each one keeps its address or gets a redirect to its new one. The new site stays on your firm's own domain.
How much does a law firm website cost?
It depends on the build, so we don't quote a figure here. The cost turns on three things: the number of practice and price pages, any instant-quote calculator, and which CRM or case system the forms feed. We talk it through on the intro call, and that first conversation is free.
Running a firm in the US? Read the US version of this page.
Read next
Sources
- Solicitors Regulation Authority, "SRA Transparency Rules", rules 1, 2 and 4, version in effect from 11 April 2025, sra.org.uk/solicitors/standards-regulations/transparency-rules. Checked 12 October 2026. Regulator.
- Solicitors Regulation Authority, "Publishing complaints procedure", guidance, sra.org.uk/solicitors/guidance/publishing-complaints-procedure. Checked 12 October 2026. Regulator.
- Solicitors Regulation Authority, "Marketing your services to members of the public", warning notice, 19 December 2024, sra.org.uk/solicitors/guidance/marketing-public. Checked 12 October 2026. Regulator.
- Google Search Central, "Mobile site and mobile-first indexing best practices", developers.google.com/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing. Checked 12 October 2026. Search engine documentation.
- Google Search Central, "Understanding Core Web Vitals and Google search results", developers.google.com/search/docs/appearance/core-web-vitals. Checked 12 October 2026. Search engine documentation.
- Google Search Central, "Understanding page experience in Google Search results", developers.google.com/search/docs/appearance/page-experience. Checked 12 October 2026. Search engine documentation.
- Information Commissioner's Office, "What are the exceptions?", guidance on the use of storage and access technologies, ico.org.uk (storage and access technologies, exceptions). Checked 12 October 2026. Regulator.
- Bowling & Co Solicitors, "Probate Pricing", bowlinglaw.co.uk/pricing/probate-pricing. Read 17 October 2026. Example only; not built by Naelar.
- John Barkers Solicitors, "Cost of Solicitor for House Purchase", jbarkers.co.uk/conveyancing-solicitors/cost-of-solicitor-for-house-purchase. Read 12 October 2026. Example only; not built by Naelar.
- Setfords Solicitors, "Get An Instant Conveyancing Quote Online", setfords.co.uk/conveyancing-quote. Read 12 October 2026. Example only; not built by Naelar.
- Setfords Solicitors, "Complaints Procedure", setfords.co.uk/help/complaints. Read 12 October 2026. Example only; not built by Naelar.
- Excello Law, "Probate services pricing", excellolaw.co.uk/excello-law-probate-services-pricing. Read 12 October 2026. Example only; not built by Naelar.
- Government Digital Service, "Accessibility requirements for public sector websites and apps", gov.uk/guidance/accessibility-requirements-for-public-sector-websites-and-apps. Checked 29 October 2026. UK government guidance.
Tell us what your site does with an enquiry today.
The first conversation is free, and we reply within one working day. Prefer to write? Use the contact form.
Book an intro call